Archive for April, 2012
Success Is A Team Sport
It doesn’t matter if you’re a “solo-preneur” or have built a huge company, success is a team sport.
In the beginning we tend to wear so many hats, that we get used to doing everything ourselves. This is good AND bad. Having to do the actual work is good because we really get to know it ins and outs of our business. It’s also great when we have to hire someone to do that job, that we know exactly what to look for and what the job actually entails. When I owned my own Performing Arts School, and had to hire music teachers, it was extremely critical that I had been one myself for years and had the perspective to manage, mentor, and lead my new recruits.
The BAD part about it is that we get used to things getting done a certain way (this is the old, “If you want it done right…ya gotta do it yourself” syndrome). Unfortunately, we can get STUCK here and scalability suffers. You have to be able to step back and let go of tasks in your business that don’t make you money. If money comes in because of something YOU do, then you need to just do that and get someone else to take care of the rest.
Realizing the value of your time was a huge breakthrough for me. Each aspect/task of your business has a time and dollar value. You NEED to know those numbers in order to get a handle of where you are, where you want to go, and how you will realistically get there.
Speaking of numbers…when it comes to bookkeeping, payroll, bank statements, Quickbooks, etc…this is something you should definitely outsource in your business. Whether you hire someone in-house or outsource it, having someone else taking care of that for you will free you up in ways you can’t imagine. Your time, your energy, your creativity all comes back to life when the weight of crunching numbers and organizing spread sheets is out of your way.
And knowing your numbers in your business is so critical, it’s like flying a plane and the gauges don’t work. You would be terrified to fly! (not that you wouldn’t be normally!)
Having a bookkeeper you can trust is key to your Success Team. If this sounds like you, then I highly recommend my good friend Denise Worrell. She owns a bookkeeping company in Medford, New Jersey called “Your Bookkeeper”. They specialize in helping business owners all over the country with all their needs.
Denise can be reached at: Your Bookkeeper www.1866DoBooks.com or call 1-866-DoBooks
We’ve Got You Covered!
Marketing has also shifted from a one-way broadcast to a “multi-point” conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV and newspapers. (morse code, carrier pigeon, messenger on horseback…Paul Revere style, you get the picture). With social media, however, much of the communication is controlled by the prospects through services like Facebook and Twitter, which have more than 700 million members combined—and YouTube, which gets 300 million visitors a month.
Okay, so it’s official! On Friday June 1, 2012 at The Clarion Hotel in North Brunswick, NJ, I will be presenting at The Ladder Summit. This is going to be an exciting event. The Ladder Summit will be my first Leadership Conference and I will in the company of some very distinguished people. (Speakers & Guests)
The background’s of each of the speakers and panelists is incredible. Chief Elder of The Hopi Nation, CEOs, a Swami, a Rocket scientist, Military leaders, United Nations’ speakers, and more!
The event is sponsored by The Hanover Area Chamber of Commerce and have put together quite a program! I’m honored to be a part of it and hope you’ll join us.
To learn more about The Ladder Summit and to register, visit: www.LadderSummit.com Hope to see you there!
The life lessons in here are worth watching….let me know what you think.
Choosing Domain Names Strategically Is Important
If you’re creative, (like me) and have no shortage of “brilliant ideas” …coming up with the domain names and buying them is the easy part. Many people get addicted to buying them and don’t consider how they would actually use them to make money. This video will break down the different types of domains and how you should start thinking about them. Leave a comment below and let me know what you think…also, if you’re a Domain Addict, or know someone who is (maybe it’s a “friend” of yours, then this your chance to to stand up and admit it to the world. (kinda like an intervention…just sayin’). Enjoy!