Is Managing Multiple WP Sites A Total Pain?
Well, it doesn’t have to be. All of those usernames and passwords. Sure, you can use some password and memory tools…but that just gets you in and out of the sites easier. It doesn’t let you OVERSEE what’s going on at a single glance. Having all of your different sites in 1 nice and neat place can save you a ton of time and frustration when managing blogs and sites for your business or your client’s business.
Small Business Owners Fall Into “The Ole Mirror Syndrome”
In the past few months, I’ve talked to so many business owners and the topic of getting new customers always seems to come up.
After a few minutes, I can usually see a big part of the problem.
They usually don’t realize that their own marketing in causing them to to LOSE potential customers. (and even MONEY)
Now, I know it’s not their fault. It’s what I like to call the “The Ole Mirror Syndrome”. It’s when you are looking at something the same way, through the same lens or mirror for so long, that’s it starts to look the same.
Just like with kids…parents don’t realize their growth, as much as others, because parents see them every day. I can just hear the relatives now…”Oh! You’ve Gotten So Big!”
(Cute and all when you’re younger…but when you get older, you don’t really like that one as much! lol)
So it comes down to the way we look at our own business and even our own website.
When we first get into business, we’re conditioned to think that we need business cards, a website, and maybe even a brochure to feel legit and credible. So, since we’re scrambling around thinking about so many different things, we get them any way we know how. When someone says, “I can do that for you” or I know someone that does that”…typically we’re so busy thinking about other things that we never really think this through…or even have the perspective to do so.
Web designers take a lot of pride in their work (as they should). Their goal is usually to build you a beautiful website that they can use in their portfolio. That’s all fine and dandy…but, web designers are typically not marketers, so if you want to get customers and make sales from your website, you need to THINK like a marketer.
A web designer usually doesn’t ask for what your goals are for your website. They’ll show you their sites and maybe even show other sites in your industry that they can make better. While this is nothing against web designers, the key is this…
What YOU, the business owner should be very clear on, is what the purpose of your website is…
Is it to build a relationship? share your expertise, opinion or experiences, (like a blog), or is it to make sales (like an e-commerce site)?
Many times, websites are sold as your “brochure online”. Having a brochure site is great, but with our fast paced interactive society and incredible technology at our finger tips, a brochure site falls “flat” when it comes to expecting sales.
It’s just not wired that way.
Having a crappy cup of coffee from your local diner and expecting it to be as rich and freshly ground as if the beans were just shipped in from Brazil that morning, is as opposite as you can get.
Business owners have been looking at this, only from 1 angle for so long, that they just don’t even see it, hence “The Ole Mirror Syndrome”.
You need get some new light and maybe it’s time for a new mirror.
So, I created a video that explains “The 3 Things You Need To Do To Make Money With Your Website”.
To get your FREE Video, just visit: www.HelpMeMyWebsiteSucks.com
The big topic that just never goes away is customer acquisition, or as we say in the sophisticated world of marketing…”NEW CUSTOMER-GETTING”.
New Customer-Getting techniques are getting way out of hand these days. Basically, it’s because there are so many opportunities for newbies to get in to the business by being a salesman (or woman, can’t forget the ladies).
With the combination of the latest “Flavor-of-the-second technology”, salespeople that don’t know anything about marketing, AND business owners who are looking for SOMETHING/ANYTHING that will bring new customers in…things can get ugly.
The Opportunity for these types of people to take advantage of the rise of new technology and “eager” entrepreneurs is down-right wrong.
I’ve witnessed first-hand, a so-called SEO Guru (Search Engine Optimization) trying to get one over on a very good friend of mine.
I was in her office when the phone call came in, so she put me on as her “business partner”. Although, it was a lot of fun to hear the complete non-sense that came out of this guy’s head, I also felt sad and a bit angry. (yes, angry! I know you just can’t imagine it, right?)
Maybe I saved my friend from buying in to any of it (not that she would anyway…she knows I’d be like…”Whaaaaattttt?!?!?!?!”), but knowing how many other people they will prey on, and succeed in their scam…disgusts me.
People don’t know what they don’t know. It’s happened to me too and it’s not fun, especially when you find out. (that’s another story for another time!)
Throwing away money on scams like that, is never a good thing, whether you’re in a position to or not.
These guys come in all shapes and forms…
Whether it’s SEO, Advertising, Social Media, Mobile, Video, Email, Diner place mats, whatever, etc…No industry is safe. They’re so many things to watch out for…
Here’s a quick tip…
If someone says they’re a SEO Expert, then do this:
Google: “SEO Expert” and see who comes up on Page 1.
If they don’t, ask them, “If you’re really a SEO Expert, shouldn’t you be able to get yourself on Page 1?”
Have a laugh listening to them stumble, then hang up.
I hope you liked this and found it helpful.
Please leave a comments & questions below and share this with your friends.I’d really appreciate it! Thanks! ~Joe
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We’ve Got You Covered!
Marketing has also shifted from a one-way broadcast to a “multi-point” conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV and newspapers. (morse code, carrier pigeon, messenger on horseback…Paul Revere style, you get the picture). With social media, however, much of the communication is controlled by the prospects through services like Facebook and Twitter, which have more than 700 million members combined—and YouTube, which gets 300 million visitors a month.
Choosing Domain Names Strategically Is Important
If you’re creative, (like me) and have no shortage of “brilliant ideas” …coming up with the domain names and buying them is the easy part. Many people get addicted to buying them and don’t consider how they would actually use them to make money. This video will break down the different types of domains and how you should start thinking about them. Leave a comment below and let me know what you think…also, if you’re a Domain Addict, or know someone who is (maybe it’s a “friend” of yours, then this your chance to to stand up and admit it to the world. (kinda like an intervention…just sayin’). Enjoy!